The Indian real estate market is booming, but navigating it can feel overwhelming for first-time buyers and investors. From fraud risks to infrastructure gaps, the challenges are real. Yet, opportunities abound for those who understand the trends. In this episode of The Supreet Singh Show, I sit down with Anshul Bansal, one of India’s leading real estate influencers, to decode the future of property investment, influencer culture, and digital transformation in the real estate sector.
As a podcaster in India, my mission is to bring authentic, actionable insights to listeners who want to make informed decisions. This conversation is a goldmine for anyone interested in real estate, digital content creation, and investment strategies.
Anshul Bansal’s journey is truly inspiring. Hailing from Chandigarh, he started his career in mechanical engineering and worked at an MNC before realizing his true passion—interior design and real estate. In 2012, he entered the real estate sector, and by 2019, he launched his YouTube channel Technocrat Anshul, which now boasts over 725,000 subscribers.
His content focuses on luxury homes, villas, and authentic property reviews, helping buyers make informed decisions. Unlike traditional realtors, Anshul leverages digital platforms to provide transparency and value, making him a trusted voice in the industry.
Anshul’s story began with blogging about mechanical engineering and atta chakki setups. His early YouTube videos on flour mills went viral, achieving 4000 watch hours and 1000 subscribers in just one month. This success revealed the power of video content compared to text-based blogs.
Post-pandemic, video consumption skyrocketed, fueled by Jio’s affordable data plans and changing audience habits. Today, short-form videos dominate, requiring creators to hook viewers within the first 3 seconds. For influencers and businesses, adapting to this trend is non-negotiable.
Anshul predicts that AI will revolutionize content production, enabling complex shoots in minutes and reducing costs dramatically. While this automation may lead to job cuts in operational roles, it also opens doors for those who learn AI tools. By 2028, mastering AI will be essential for survival in the digital ecosystem. Real estate accounts for 85% of global wealth, dwarfing equities, mutual funds, and crypto combined. In India, it remains the most reliable investment for wealth creation and legacy building. Anshul explains why location, builder reputation, and legal compliance are critical for maximizing returns.
Unlike traditional realtors confined to local markets, influencers like Anshul travel extensively, gaining pan-India and global insights. This exposure enables better advice and educational content for audiences. His collaborations with industry leaders like Dr. Niranjan Hiranandani and Rizwan Sajan underscore the influencer role in shaping modern real estate marketing.
